Has Oslo Overlooked Its Most Charming Nickname?

Did you know that "Oslove" is also a name for Oslo? Despite its warmth and inclusivity, the name is barely visible in the city. While places like New York ("I ❤️ NY") and Amsterdam ("I amsterdam") have embraced strong branding, Oslo has yet to do the same.

In uncertain times—socially, politically, and environmentally—cities are more than locations; they are symbols of unity and resilience. Now, more than ever, fostering a sense of belonging and community is essential. The Oslove name embodies openness and togetherness. Imagine "Welcome to Oslove" signs at airports, city entrances, or as a public art installation, reinforcing Oslo’s identity as a city that stands for solidarity and warmth.

Oslove could become a unifying symbol, embraced by festivals, businesses, and cultural institutions.The question isn’t whether "Oslove" fits—it’s why Oslo hasn’t claimed it. In a world that feels increasingly fragmented, will the city seize this opportunity to highlight what brings people together, or will this powerful name remain an overlooked treasure?